X
Apparel
Industry
Captivating Website Visitors through Exceptional Video Content for Conversion
Captivating Website Visitors through Exceptional Video Content for Conversion
18x
ROI
6+ Lakhs
Video Revenue/Mo
390+ hrs/mo
of video watchtime
Koskii, established in 2016, specializes in ethnic occasion wear for women. They offer a diverse range of products like lehengas, sarees, and salwars, catering to various events from festivals to weddings.
Koskii, established in 2016, specializes in ethnic occasion wear for women. They offer a diverse range of products like lehengas, sarees, and salwars, catering to various events from festivals to weddings.
18x
ROI
390+ hrs/mo
of video watchtime
Challenges
Challenges
Improve Sales:
Koskii was looking to improve overall conversion rate online while enhancing the shopping journey.
Visualisation of Dress Materials: Koskii aimed to improve how their dress materials, a complex product category, are visualized beyond images.
Showcase Premium Offering: They noticed a challenge converting higher-priced premium products and looked to convey superior quality, craftsmanship, justifying the higher price.
Connecting with customers in a more personal way and clearly showcase the brand's value proposition
Increase conversions by
targeting visitors with relevant video content to help shoppers make their first purchase
Showcase Unboxing and UGC videos to increase brand trust & give a glimpse of how the product looks and feels
Solution
Koskii collaborated with Quinn, a video commerce platform, to integrate interactive videos throughout their website's home, and product pages. This strategic move aims to enhance user engagement and boost conversion rates among their site visitors.
Solution
Koskii collaborated with Quinn, a video commerce platform, to integrate interactive videos throughout their website's home, and product pages. This strategic move aims to enhance user engagement and boost conversion rates among their site visitors.
Results
Revenue and Growth:
There has been a substantial improvement in the conversion rates, number of orders and a marked increase in revenue
Enhanced Aesthetics: Koskii's inclusion of videos made the website dynamic and engaging and contributed to a more visually appealing and immersive online shopping environment
PDP Page Effectiveness: Videos on the PDP Page empowered customers on make purchase decisions with greater confidence and thus emerging as standout performer in terms of conversion rate improvement.
Home page
Koskii utilized Quinn to present their recently launched and top-selling products through videos, resulting in improved product evaluation and discovery. Take a quick look below 👇
Home page
Koskii utilized Quinn to present their recently launched and top-selling products through videos, resulting in improved product evaluation and discovery. Take a quick look below 👇
UI/UX optimised for Premium Apparel brand
The video player's UI/UX was tailored to align with Koskii's brand guidelines, ensuring an immersive visual experience.
Within the video, viewers can conveniently choose their preferred colour variants and quantities, and seamlessly proceed to checkout – all without any interruptions.
UI/UX optimised for Premium Apparel Brand
The video player's UI/UX was tailored to align with Koskii's brand guidelines, ensuring an immersive visual experience.
Within the video, viewers can conveniently choose their preferred colour variants and quantities, and seamlessly proceed to checkout – all without any interruptions.
Product Pages
Showcasing videos around:
Product Videos
Lookbook Videos
Lifestyle Videos
on the product pages helped Koskii better educate and engage their visitors during their buying journeys.
Product Pages
Showcasing videos around:
Product Videos
Lookbook Videos
Lifestyle Videos
on the product pages helped Koskii better educate and engage their visitors during their buying journeys.
Results
Revenue and Growth: There has been a substantial improvement in the conversion rates, number of orders and a marked increase in revenue
Enhanced Aesthetics: Koskii's inclusion of videos made the website dynamic and engaging and contributed to a more visually appealing and immersive online shopping environment
PDP Page Effectiveness: Videos on the PDP Page empowered customers on make purchase decisions with greater confidence and thus emerging as standout performer in terms of conversion rate improvement.
Let your videos make more $$$ for you
Book a demo
18x
ROI
390+ hrs/mo
of video watchtime