Shoppable video app pricing, compared

The short version

• Entry prices are close; growth prices are not. Paid plans start between $9 and $49 a month, but at 50,000 monthly views the same job costs anywhere from $49 to $499.
• Every app caps its lower plans; five keep metering all the way up. ReelUp and Vidjet count views, Tolstoy counts viewers (plus AI tokens), Whatmore counts clicks, and Videowise's App Store plan counts widget impressions. The bill rises exactly when a video works.
• Quinn is the flat one at the top. Its lower plans are view-capped like everyone else's, but the $49 Unlimited plan has no view cap at all — no overage, no upgrade prompt.
• Free plans differ more than they look. Quinn, ReelUp and Whatmore have free-forever tiers, and Videowise's listing shows a free plan. Tolstoy's is a 30-day trial. Vidjet has none.

Every plan, side by side

Monthly prices in USD, billed through Shopify. "Included" is the usage each plan covers per month, in that app's own unit.

* Where an app's App Store listing and its own website disagree, we show both or the range: Tolstoy's listing puts Pro at 100,000 viewers and its site at 50,000; Whatmore's listing says 300 free clicks and its FAQ says 500, and its Premium card says 80,000 clicks while the page's pricing data says 120,000. Videowise's App Store plans and its website's plans are different products at different prices. Sources: each app's Shopify App Store listing and the vendor's pricing page, checked 1 October 2026. Prices change — confirm on the listing before you buy.

What it costs as you grow

The cheapest plan that covers a month of traffic, at three traffic levels, using each app's published limits and overage rates. This is where metering shows up.

Monthly billing. Quinn's Growth plan covers 12,000 views, so 20,000 means the $49 Unlimited plan. The bottom two rows use each app's own unit and are not like-for-like: a Tolstoy "viewer" is a person, not a play — storefront shoppers watch three to four videos on average (Quinn's own measurement), so 50,000 plays is closer to 12,000–17,000 viewers, which Tolstoy's $44 Plus plan covers. Videowise is left out because its App Store plan counts widget impressions, which pile up far faster than plays.

Read the table the way you would read a mobile contract: the first row is what you pay when things go well. A metered plan that is cheap at 3,000 views costs roughly seven to ten times as much at 50,000 — and the month it gets expensive is the month a video took off. If you are choosing between apps, price them at ten times your current traffic, not at today's.

How each app counts usage

Two plans with the same number can cover very different amounts of traffic, because the apps are not counting the same thing:

• Views (Quinn, ReelUp, Vidjet) — a play. Quinn counts a view only when someone actually watches; ReelUp counts one after four seconds of watching. Impressions (the widget merely loading) are free on all three.
• Viewers (Tolstoy) — a person, however many videos they watch. Friendlier to engaged shoppers, but AI features draw on a separate token allowance.
• Clicks (Whatmore) — a tap on the widget to open a video.
• Impressions (Videowise's App Store plan) — the widget being shown, whether or not anyone presses play. On a busy page this is the fastest-growing unit of the four.

Then check what happens at the limit. ReelUp and Tolstoy bill overage per extra 1,000, so a viral month shows up on the invoice. Vidjet stops showing your videos until the next cycle unless you upgrade. Quinn's lower plans ask you to upgrade; the Unlimited plan has no limit to reach.

Annual billing

Every app here discounts annual plans, by different amounts. Quinn: $90, $189 or $470 a year (17–20% off). Tolstoy: roughly a third off ($96, $348, $1,548 and $3,588 a year). Vidjet and Whatmore: 20% off. ReelUp's listing shows no annual pricing, and Videowise's website shows 20% off its platform plans. Trials are 7 days for Quinn, ReelUp and Vidjet, and 14 days for Whatmore and Videowise's App Store plan.

Where Quinn is not the right buy

Price is not the only axis, and we would rather you pick the right tool. If you need live shopping, Videowise builds it and Quinn does not. If you want interactive or branching video, quizzes or an AI shopping agent, that is Tolstoy's territory. If you only ever expect a few thousand views, Tolstoy's $12 Starter plan is priced within a few dollars of Quinn's $9 Starter. Where Quinn is clearly cheaper is sustained growth: past about 20,000 monthly views, one flat $49 covers everything while every metered plan keeps climbing. The honest head-to-heads: Tolstoy, Videowise, ReelUp, Vidjet and Whatmore, or all six compared on more than price.

Questions