Building a shoppable Instagram feed

What makes a feed "shoppable"

An ordinary embedded feed shows your posts. A shoppable feed adds two things: product tagging (each post is linked to the products in it) and an in-place buying path (tapping opens a product card with add-to-cart, without leaving the page). A third thing usually comes with it — attribution, so you can see which posts produced orders.

Why it beats a plain feed

• It stops the leak. On a plain feed, the only action is a trip to Instagram. You lose the visitor at the exact moment they were interested.
• It converts intent immediately. The gap between "I want that" and "I can buy that" collapses from several steps to one tap.
• It makes social content measurable. Instead of engagement metrics, you get orders per post — which tells you what to make more of.
• It reuses what you already made. No new content required; the reels exist already.

Where to put it

What it costs

Less than most people expect, because the content is already made. Free tiers exist; paid plans in this category typically run $9–$49/mo. Watch the metering: many tools charge by views or clicks, so the bill grows exactly when the feed works. Quinn is flat — $9, $19 or $49/mo, with unlimited views, videos and pages on the $49 plan.

How to build one on Shopify

1. Install Quinn from the Shopify App Store — free plan, no theme code.
2. Import your reels by pasting links.
3. Tag the products in each reel; multi-product posts can carry several tags.
4. Choose a layout — grid, carousel, stories bar, floating or PDP block — and place it.
5. Watch the attribution and keep the posts that sell.

Roughly five minutes. Videos are compressed up to 20× and lazy-loaded from a CDN, so the feed does not slow the store down.

Questions