How 1 Hair Stop built trust with real-people video — and a 100× ROI

About 1 Hair Stop

1 Hair Stop sets out to help its customers feel confident and attractive. Knowing how deeply hair loss or thinning can affect self-esteem, it provides high-quality hair solutions for those concerns.

1hairstop.in ↗

The challenge

1 Hair Stop wanted to build a deeper connection with prospective customers, and to communicate the value of its brand clearly.

The solution

1 Hair Stop partnered with Quinn to create a ‘Real People, Real Results’ section — authentic, user-generated reviews that build trust with new visitors, without slowing the website down.

Shoppable stories on collection pages

1 Hair Stop used Quinn to show its bestselling product categories as stories, leading to better product evaluation and discovery.

Shoppable video on product pages

Product pages carry videos on

• How to use the products
• Before & after

Adding them significantly improved 1 Hair Stop's ability to educate and engage visitors on their purchase journey.

What shoppable video did for 1 Hair Stop

• 100× ROI
• 1.8 minutes of watch time per visitor
• 862 hours of video watched every month

From our 2023 case study

At launch: 68% higher conversion

1 Hair Stop's results from its first weeks on Quinn, as we published them in mid-2023.

Most of 1 Hair Stop's traffic landed on collection pages, but there was no video format there to help shoppers discover products. The YouTube videos embedded on its product pages gave no visibility into orders influenced or engagement per video; changing their layout meant editing theme code; and the embeds slowed pages down.

1 Hair Stop wanted a no-code way to upload, manage and publish video on any page. With Quinn it added Instagram-style stories to collection and product pages for its hair-transformation products, used Quinn's analytics to track click-through and average watch time for each video, and built a “Real People, Real Results” section of UGC reviews without slowing the site.

Videos were a no-brainer for us since our products are highly visual. We chose to showcase videos in an Instagram Reels-style format and Quinn offered the perfect solution with stunning layouts, analytics, and shoppable videos that enhanced our website's visual appeal and shopping experience for customers.

• 68% uplift in page conversion rate
• 3 minutes average watch time
• 120× ROI
• 325+ video orders in under 14 days, worth ₹22 lakh