How Dr. Sheth's raised its add-to-cart rate 7% with shoppable video

About Dr. Sheth's

Dr. Sheth's is a dermatologist-formulated luxury skincare range, designed exclusively for Indian skin by three generations of skin doctors.

drsheths.com ↗

Quinn helped us make our website more Insta friendly and hence engaging - causing an increase in our ATC rate by 7%.

The challenge

Dr. Sheth's was looking for a way to increase the add-to-cart rate on its website.

The solution

Dr. Sheth's joined forces with Quinn to put interactive video throughout its website's purchase journey. It used different formats across the home, collection and product pages — and the add-to-cart rate rose by 7%.

Shoppable video on the home page

Dr. Sheth's used Quinn to showcase its latest and most popular products as shoppable videos. That led to better product evaluation and discovery, and a purchase journey that happens inside the video itself.

Shop by concern, in stories

The video player was customised to Dr. Sheth's brand guidelines for an immersive look and feel. Visitors shop by concern — pigmentation, acne, dry skin and more — in an Instagram-stories format.

Shoppable video on product pages

Showing social proof on product pages helped Dr. Sheth's engage and educate its visitors better.

What shoppable video did for Dr. Sheth's

• 7% increase in add-to-cart rate
• 53× ROI
• 330 hours of video watched every month

From our 2023 case study

At launch: ₹6.2M in additional revenue

Dr. Sheth's results from its first months on Quinn, as we published them in mid-2023.

Dr. Sheth's wanted to help customers find solutions for their skin problems easily, make shopping on its site as engaging as TikTok or Instagram, and use product videos and UGC reviews to build a connection with potential shoppers.

Quinn wasn't the first video app the team tried: others from the Shopify App Store fell short on speed, analytics and shopping inside the video. With Quinn in place, Dr. Sheth's curated videos by skin problem into stories, and built a “Real Results from Real People” section from its best UGC reviews. Quinn's team sent personalised recommendations with previews, and designed custom video thumbnails to lift click-through.

My team was able to use Quinn right away. Everyone was excited about the uplift it was going to bring to our site from an authenticity and engagement perspective. Quinn provides a genuine and meaningful shopper interaction. Quinn isn't just a nice to have. It's a must-have.

Using Quinn has been an incredibly seamless experience. We have not experienced any lag or technical issues, and the videos on our website now looks attractive and up-to-date. Thanks to Quinn, adding videos is as easy as clicking a button.

• 16% conversion rate
• ₹6.2M in additional revenue
• 12% of home-page visitors engaged with a video
• 15,000+ video orders in April 2023
• 2,000+ hours of video watched every month
• 67× ROI