How Paradyes got 18% of video viewers to add to cart

About Paradyes

Paradyes is India's first semi-permanent hair colour brand — vegan, cruelty-free and enriched with herbal extracts. In a world full of stereotypes, it sets out to help people break barriers and express themselves.

birdsofparadyes.com ↗

We were aiming to enhance video commerce, allowing customers to easily see before-and-after results. This helps customers understand the potential outcomes of using our hair color products.

The challenge

Birds of Paradyes wanted to use video commerce so customers could easily see before-and-after results.

The solution

Birds of Paradyes worked with Quinn to show informational, how-to and before-and-after videos in different layouts.

For a brand like ours, it's really important for customers to be able to see how the hair color actually looks and Quinn allows us to show exactly that. Our customers have loved the feature and it has helped them in choosing the right products. The videos look engaging and enable our website visitors to interact directly.

Shoppable video on the home page

Quinn helped Birds of Paradyes showcase its top videos on the home page, so visitors discover products more easily.

Shoppable video on product pages

Product pages carry videos on

• Final results
• How to apply the colours
• Customer testimonials

These videos significantly helped Birds of Paradyes educate and engage visitors on their purchase journey.

Our main concern was website speed. However, Quinn has an optimization framework that ensures loading speed is not reduced. We saw impressive results, with 18% of video viewers adding products to their cart.

What shoppable video did for Paradyes

• 540+ hours of video watched every month
• More than 10% of users viewed products through video
• 18% of video viewers added products to cart