How boAt lifted revenue per session 12% with shoppable video

About boAt

boAt is the world's second-largest wearables brand (IDC, Q3 2022) and India's No. 1 audio brand. Founded in 2016 by Aman Gupta and Sameer Mehta, it has become part of the cultural conversation for India's younger generation — lifestyle influencers, audiophiles and many more.

boat-lifestyle.com ↗

Quinn offered an easy solution to make our buying journey interactive & video first without impacting site speed.

The challenge

boAt wanted to make its website more engaging with formats people already know — Instagram reels and stories — to better educate customers about its products, and so improve conversion and engagement.

The solution

boAt partnered with Quinn to add shoppable videos across its home, collection and product pages, to better engage and convert its visitors.

We've been working with quinn for over a year now. We were able to integrate videos into our website's buyer journey, helping our customers engage better, and saw a 12% increase in revenue/session. The product is highly customisable, integrates seamlessly with Shopify, and doesn't impact the site speed. We're extremely happy with quinn!

Shoppable video on the home page

boAt used Quinn to showcase its newly launched and bestselling products, leading to better product evaluation and discovery.

Instagram-style stories for discovery

boAt grouped its content into

• Best sellers
• New launches
• Smartwatches
• Airdopes
• Brand collabs, and more

and placed it in a stories layout, helping visitors navigate and discover products on the home page.

Custom video layouts on product pages

boAt wanted custom video layouts on its product pages, to show off product features and make the look and feel more vibrant. This is the customised result.

What shoppable video did for boAt

• 12% increase in revenue per session
• 72× ROI
• 610+ hours of video watched every month

From our 2023 case study

The first year: ₹2 crore through video

boAt went live with Quinn in July 2022. This is how its first year looked, as we published it in mid-2023.

Despite high traffic, boAt was struggling to convert more page viewers into shoppers. Time on product pages was low, and static images and text were limiting how its products came across.

boAt used Quinn for a range of jobs:

• High-profile collaborations — its DC and Marvel collaborations, on the home and collection pages.
• Smartwatch launches — videos highlighting the features of a category boAt wanted to grow.
• The founder's story — videos about the life of its celebrity co-founder, Aman Gupta, to make the brand more personal.
• Bestsellers — videos of its bestselling products, to build trust and lift conversion.
• UGC reviews — user-generated video reviews on product pages.

Stories on the home and collection pages let visitors browse new launches, offers and bestsellers quickly, while UGC reviews and feature videos on product pages added social proof — all published without slowing the pages down.

We started using Quinn plugin on boAt's website in July 2022. The interface & UI are amazing - helps a customer to buy products by simply watching a video. The shoppable cart journey makes it easier for a customer to consume content and make an informed purchase from there itself. The team is very supportive and always ready to assist. So far we have earned over 2cr of revenue using Quinn! Definitely a great product.

• ₹2 crore+ in revenue through videos
• 100× ROI
• 3× higher conversion rate among visitors who watched videos
• Up to 4× more engagement among visitors who watched videos