How Emma – The Sleep Company added ₹4.3 lakh+ in revenue with video

About Emma – The Sleep Company

Emma – The Sleep Company is built around a good night's sleep and the difference it makes to a life. Its range of bedding and mattresses is designed for comfort and well-being, so customers wake up refreshed and ready for the day.

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Quinn has been a transformative asset for Emma Sleep on Shopify, through seamless integration of Instagram-like videos on our website, we've observed a fairly decent uptick in conversion rates. Bridging the gap between online and in-store providing a live touch-and-feel like experience on our website.

The challenge

Emma wanted better ways to show the features and benefits of its top-tier mattresses — how they contour to the body and provide support.

The solution

Emma partnered with Quinn to feature its leading mattresses in video, making the product demonstration far richer. Customers can now see the quality and comfort of Emma's bedding and mattresses, and make informed decisions.

The plugin's intuitive interface, coupled with analytics, empowers us to make data driven decisions. It has proven indispensable for enhancing customer engagement. Quinn is an invaluable tool for any e-commerce brand striving to optimize conversions and create immersive online experiences.

What shoppable video did for Emma

• 82× ROI
• ₹4.3 lakh+ in added revenue
• 332 hours of video watched every month