How P-TAL earned ₹22.5 lakh through video on its store

About P-TAL

P-TAL (Punjab Thathera Art Legacy) started as a college project at SRCC to revive the craft of the Thatheras of Amritsar — India's only UNESCO-listed craft form. P-TAL aims to become India's No. 1 household brand for brass, copper and kansa, across kitchenware, cookware and home decor.

ptal.in ↗

Operating in a high value category, the need to build trust and conviction in customers for the products is extremely important. By partnering with Quinn, not only have we been able to convey stories of our artisans, recipes made in our products, do's and don't's of using traditional metals, etc but have also been able to see a significant increase in conversion rates and engagement time of the customer on the website.

The challenge

Selling a high-value category, P-TAL needed to build trust and conviction in its products before customers would buy.

The solution

P-TAL worked with Quinn to tell the stories of its artisans, share recipes made in its products, and explain the do's and don'ts of cooking with traditional metals.

Shoppable video on the home page

Quinn helped P-TAL showcase its top videos on the home page, so visitors discover products more easily.

Shoppable video on product pages

P-TAL's product pages carry videos on

• Recipes
• How the products are used
• Detailed product information

These videos significantly helped P-TAL educate and engage visitors throughout their purchase journey.

What shoppable video did for P-TAL

• 82× ROI
• 7.5 videos watched per user, on average
• Over ₹22.5 lakh in revenue through videos