How Nova Nova lifted revenue per session 37% with shoppable video

About Nova Nova

Nova Nova is India's first internet brand for bakery and confectionery. It never lets the quality of its snacks waver, and keeps launching new products that make snacking exciting — most recently Choco Pockets, a bite-sized, choco-filled wafer inspired by Cadbury Bytes.

novanova.in ↗

Our website has greatly benefited from Quinn's integration. The various video formats provided by the app have enhanced the user experience and made their journey more engaging. What's particularly noteworthy is that the app has not affected our website's loading speed. The team behind Quinn has been exceptionally supportive, responsive, and agile. Furthermore, the app's ease of installation is truly impressive.

The challenge

• Connect with customers more personally, and show the brand's value clearly.
• Increase conversions by showing visitors relevant video that helps them make a first purchase.
• Show unboxing and UGC videos to build trust, and to give a real sense of how the product looks and feels.

The solution

• Add videos to product pages as Instagram-style stories, to engage and educate customers.
• Use engagement data from the Quinn dashboard to find replacements for low-engagement videos.
• Go live without any impact on site speed, once the video journey was designed.

A video journey for a new launch

Nova Nova's new Cadbury-inspired snack drew a strong reaction on social media after launch. To show the product and those moments on its store, Nova Nova built a video journey around it:

• Origin story — how Nova Nova came up with the product, and the challenges of developing it.
• Pairings — the foods and drinks it goes with.
• Internet reaction — snippets of the positive response from Nova Nova's social followers.
• UGC reviews — real customers unboxing and reviewing it.

Through the video widgets, Nova Nova engaged its audience and lifted conversion and average order value for the new product.

Going live

After seeing the new experience first-hand, Ashna and Aditi were convinced it was time to launch. The team had learned that understanding customer needs, and giving quick access to relevant information, is what makes video work. The result was a 37% increase in revenue per session.

“It's become clear that customers expect videos to provide more value in 15 seconds than traditional text and image-based product detail pages. By leveraging short, informative videos that load quickly, the team was able to deliver an exceptional user experience.”

What shoppable video did for Nova Nova

In just two weeks, Nova Nova saw a 37% increase in revenue per session — with an even higher increase among customers who engaged with the shoppable videos. Average order value also rose substantially.

• 37% increase in revenue per session
• 90+ hours of video watched every month
• 50× ROI