How Koskii made ₹6 lakh+ a month from video on its store

About Koskii

Koskii, founded in 2016, specialises in ethnic occasion wear for women — lehengas, sarees, salwars and more, for everything from festivals to weddings.

koskii.com ↗

The challenge

• Improve sales. Koskii wanted to lift its online conversion rate while improving the shopping journey.
• Show dress materials better. Dress materials are a complex category that images alone don't do justice to.
• Sell the premium range. Higher-priced products were the hardest to convert; Koskii needed to convey the quality and craftsmanship that justify the price.

The solution

Koskii worked with Quinn to put interactive video across its home and product pages, to lift engagement and conversion among its visitors.

Shoppable video on the home page

Koskii used Quinn to present its recent launches and top sellers as videos, improving product evaluation and discovery.

A video player designed for premium apparel

The video player was tailored to Koskii's brand guidelines for an immersive visual experience. Inside the video, shoppers choose their colour and quantity and go straight to checkout, without interruption.

Shoppable video on product pages

Product pages carry

• Product videos
• Lookbook videos
• Lifestyle videos

which helped Koskii educate and engage visitors while they decide.

What shoppable video did for Koskii

• Revenue and growth. A substantial improvement in conversion rate and number of orders, and a marked increase in revenue.
• A better-looking store. Video made the site dynamic and engaging, and the shopping experience more immersive.
• Product pages converted best. Video on product pages let customers buy with more confidence, and delivered the biggest conversion improvement.