How Silvertraq showed its activewear in action — for a 63× ROI

About Silvertraq

Silvertraq makes activewear that blends technology and trends. With more than two decades of experience making and delivering premium activewear globally, it ships purposeful, honest products across India and worldwide.

silvertraq.com ↗

The look of our website was significantly enhanced without compromising the UI, adding a polished touch to the overall design.

The challenge

Silvertraq wanted to show its products in action, rather than only in static images. It had noticed that videos of influencers and models wearing its products lifted conversion significantly — shoppers could picture themselves in them.

The solution

Silvertraq partnered with Quinn to put shoppable videos across its home page, improving both the experience and the conversion rate. Visitors could see and interact with products, with content and commerce in one place.

Our ROI improved as customers could see the products in action, which made showcasing the products more effective.

Shoppable video on the home page

Silvertraq used Quinn to highlight its newest and most popular products, encouraging closer product evaluation and discovery.

Shoppable video on product pages

Silvertraq placed product demonstrations, testimonials and workout videos on its product pages, helping visitors explore and understand the products better.

What shoppable video did for Silvertraq

• 63× ROI
• 17.44 seconds average watch time per user
• 128 hours of video watched every month