How The Amethyst Store got 18.4% more add-to-carts with video

About The Amethyst Store

The Amethyst Store offers jewellery from timeless classics to contemporary designs. Quality, artistry and creativity come first: each piece is designed and crafted with precision and care.

theamethyststore.com ↗

We started using Quinn 2 months ago, and the journey has been great so far! They personally helped us with all the setup and what we should do to improve our business.

The challenge

The Amethyst Store wanted to combine its top-tier video content with its online store — showing the videos off better and helping customers make more informed decisions.

The solution

The Amethyst Store partnered with Quinn to add shoppable videos across its home, collection and product pages, to improve the customer experience.

The support team is amazing, and the early results are promising. We are planning to include more videos in the landing page to increase conversion.

Shoppable video on the home page

With Quinn, The Amethyst Store showcased its bestselling products as videos, leading to better product discovery.

Shoppable video on product pages

Jewellery is a highly visual product. Videos on product pages helped shoppers imagine each piece, and made the purchase decision faster and easier.

Shoppable stories in product categories

Stories inside product categories let The Amethyst Store show videos in a layout customers already know. It improved the look and feel of those pages, and made the buying journey more efficient.

What shoppable video did for The Amethyst Store

• 6.7× ROI
• 18.4% more add-to-carts
• 20 hours of video watched every month