How NEWME lifted its conversion rate 20% with shoppable reels

About NEWME

NEWME is India's trendiest, fastest and freshest fashion brand for the new generation, using technology to shape a new era of ecommerce. Within 18 months of its founding it had become the most-loved fashion destination for Gen Z.

newme.asia ↗

Integrating Quinn's video SDK comes out to be good addition to our product. Despite initial hesitation, the user-friendly portal and impressive features surpassed our expectations.

The challenge

With 90% of its users engaging with the brand mainly on Instagram, NEWME wanted its website to reflect the vibrant content on its app — adding Instagram-style reels and stories to improve product discovery, conversion and engagement.

The solution

NEWME partnered with Quinn to add shoppable videos across its home page. Quinn bridged the gap between content and commerce, improving the experience and driving sales.

Our users love the dynamic reels and video content, resulting in a significant 20% increase in conversion rates on our product listing page. Quinn's reel feature has become a standout, effectively capturing user attention.

Shoppable video on the home page

NEWME used Quinn to showcase its newly launched and bestselling products, leading to better product evaluation and discovery.

Instagram-style reels for discovery

NEWME grouped its content into

• Viral
• Date looks
• Desi looks
• College fits, and more

and placed it in a reels layout, helping visitors navigate and discover products on the home page.

What shoppable video did for NEWME

• 20% increase in conversion rate
• 1.64 minutes average watch time per user
• 729+ hours of video watched every month