How Setu hit a 140× ROI with shoppable video

About Setu

Setu makes modern nutritional supplements for lifestyle-related health concerns — high-quality ingredients at budget-friendly prices.

setu.in ↗

With Quinn we have seen a good uplift in overall user engagement on the website, Product specific videos have also helped in increasing the total add to carts from product pages. The videos are engaging and enable our website visitors to interact directly.

The challenge

Setu wanted to build a stronger bond with potential customers while clearly conveying what makes the brand different.

The solution

Setu worked with Quinn to show informational, how-to and before-and-after videos in different layouts.

Shoppable video on the home page

Quinn helped Setu showcase its top videos on the home page, so visitors discover products more easily.

Shoppable video on product pages

Product pages carry videos on

• How to use the products
• Before & after
• Health tips and advice
• Customer testimonials

These videos significantly helped Setu educate and engage visitors on their purchase journey.

What shoppable video did for Setu

• 140× ROI
• Up to 12% conversion rate via videos
• 47 hours of video watched every month